作为法定机构,新加坡媒体发展管理局扮演着媒体业监管者与推动者的双重角色,管辖领域除了电影、录像、电视、电台、出版、音乐、游戏与动画,也包括媒体服务和技术开发等各种业内运作功能。另外,媒体发展管理局还设有一个跨部门的互动与数码研发部,专门监督研发策略与进程。
自2003年成立以来,媒体发展管理局便针对媒体业价值链各个层面,开展了一系列推动计划,包括创新概念的上行支援、内容开发,并协助新加坡品牌的制作与服务开拓新市场。一方面积极推介新媒体服务与技术,另一方面则为媒体业界营造一个亲商环境和建构人脉网络。与此同时,全力提升媒体业界的能力水平和消费者的传媒素养,缔造一个充满动感活力的媒体业生态系统。
Media has never been so exciting, challenging and important to Singapore.
The Media Development Authority (MDA) has been created to focus on and develop the media industry, putting Singapore at the forefront of the media age.
The MDA was formed by the merger of the Singapore Broadcasting Authority, the Films and Publications Department, and the Singapore Film Commission (SFC), on 1 Jan 2003. The setting up of MDA is in response to the convergence of different media that requires a consistent approach in developing and managing the different forms of media.?
Various initiatives, developments and standards for television, film, video, radio, publication and new media are handled by the MDA. The organisation makes its guidelines clear and consistent across all the media so as to create a pro-business environment.
The MDA has a dual-function role that contributes to developing Singapore into a vibrant global media city as well as a creative economy and a connected society. The first is to promote the growth of the media industry. The second is to manage content to protect core values and safeguard consumers' interests.
The raison d'etre of the MDA is to develop Singapore into a vibrant global city so as to foster a creative economy and connected society.
The MDA's vision is captured in the Media 21 blueprint to develop Singapore into a global media city.
The five strategic thrusts of MDA are to:
- develop a state-of-the-art media city
- position Singapore as a media exchange
- export made-by-Singapore content
- augment the media talent pool
- foster a conducive regulatory environment and culture
网址:
www.mda.gov.sg
联系方式:
Main Office
140 Hill Street
#04-01 MICA Building
Singapore 179369
Tel: (65) 6837 9973
Fax: (65) 6336 8023
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